Store decor is part of a company’s corporate identity. It is also her calling card. Aesthetic qualities affect the customer’s personal experience, so the arrangement of a store room is a kind of sales tool. This means that aesthetically pleasing and interesting interiors of commercial establishments encourage shopping, especially if it can be done in a comfortable environment. Learn how to create the perfect music store, using furniture such as a CD rack, store counter and soft chair.

General principles of store design

Arranging a retail space requires not only knowledge of interior design, but also knowledge of business and sales psychology. Some designers call this combination of issues shop concept. The appearance of the interior should anticipate and predict the customer’s intentions. With this knowledge, you can design a store tailored to your target audience that looks aesthetically pleasing and can be navigated comfortably.

How to arrange such a store? Here are 6 rules for a well-arranged retail space:

  1. The arrangement of furniture and goods on display must allow quick and easy viewing of the assortment.
  2. A path must be created in the store that the customer is eager to follow. The importance of appropriate thematic labeling of goods in prominent places and the positioning of equipment. For example, a CD rack standing at a corresponding slant suggests to the customer that he should navigate the slanted path between the furniture. Some designers also suggest placing arrows on the floor, making the floor in two colors (one of which is a clear path), and using lighting effects that divide the store into zones, such as the most heavily lit is the cash register or a CD rack displaying merchandise from a new collection or at a promotional price.
  3. The most important merchandise must be placed in prominent places, e.g. CDs on promotion can be close to the cash register, and novelties on the island at the entrance to the store. In this case, a very important element is the website, which is a business card, and therefore should entice the customer to enter the store. It must be aesthetically pleasing and attractive. A variety of goods should be placed there – both those under promotion and those that are new or popular. There may also be short messages such as. “today only such a promotion”, “sale -50%”.
  4. The cash register is the heart of the store – it must be convenient and fit the needs of the staff (a well-organized store counter enables efficient service). Moreover, it should be in a conspicuous place, such as in the middle of the store or near the entrance. It’s also a good idea to place impulse goods, i.e. goods that consumers buy on the spur of the moment, such as popular CDs, music compilations and discounted goods, next to the cash register.
  5. The store should use the method of product zoning, that is, dividing goods into categories. Zoning makes it easy for customers to quickly find what they are looking for. Thanks to the intuitive layout of the goods, the customer will not feel confused.
  6. The customer should be able to inspect the goods – in the case of a music store, it’s a good idea to have a player on which the customer can listen to a CD before buying. It’s a good idea to place a soft armchair, a sofa, or in the case of larger stores, several stands with chairs. The more pleasant sensations accompany the customer when testing the goods, the greater the chance that he will buy them.

CD rack made to measure – attract with originality

Most people are visual people, so it makes sense to create a unique retail space that becomes a brand mark and stays in the consumer’s mind. Match the store’s arrangement to the target group. If you run a store with rock music and “heavy sound”, bet on dark colors, posters with images of bands and other elements characteristic of lovers of such music. This rule applies to any musical genre. However, if you don’t have a specific direction, i.e. you sell any kind of music, then think about designing themed zones that together will create a diverse arrangement.

When creating such interior designs, it is advisable to choose custom-made furniture with parameters tailored to the client’s needs. For example, a counter or a metal CD rack powder-coated in RAL colors to match the interior design will work. This kind of furniture is original and makes the store unique and thus memorable to customers.